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5 Article Marketing Tips for Buzzing Online Promotions

  • Micheal
  • Mar 9, 2016
  • 3 min read

Updated: Nov 26, 2024


how to develop article marketing strategy

Do you get your articles rejected on hubpages, ezine and many other article sites? Are you in a quandary about writing on or not? It’s disappointing for sure. But the world does not end here. Keep your options of learning open. And remember, practice always makes a man perfect. Choosing article marketing is a line of least resistance for search engine marketing. Eager beavers of online business tend to bank on blogs and articles. Look up the statistics of ‘Ezinearticle.com’. Daily Page views per visitor are 6 and almost 5:56 minutes are spent on it every day. The organic visits from google.com to it are 16.5 % and around 37,895 websites are linked to it. Isn’t it not enough to tell you how worthy the articles are?


Let’s check out some tips for article marketing:


Writing informative article: An article is your invitation card to zillions of online readers. Thus, you should write information but in a smart and interesting way. And that way should be allusive bait for promotions.

  • Split up your ideas into two categories. One should be keyword-centric and the other should have information.

  • Keyword stuffing is punishable offence as per Google, Bing and Yahoo. Google Panda penalize it by blocking the site to flash in Google searches. So, avoid this fluff which is solely aimed at fetching the top rank.

  • Make it informative. An article carries promotion for either product or service. So, pick up the ideas of how-to, tips, illustrative methods and significant facts.

  • Make its content error free, informative and answer specific.

  • Emphasize on one or two ideas. Inserting too many ideas together jumble up and create confusions. So, pick either one or two. And then, interweave them organically.


Watch out its length: Too long articles get fallout in engaging traffic. On the other hand, short one misses out the fullness. So, article submission services keenly observe the length and remember:

  • Your article’s length should be balancing.

  • It’s ideal length lies between 600 and 1000 words.

  • Too long introduction or lengthy way to reach to the point can fed-up the reader. So, trim it quite short.

  • Beware of ‘Google Panda’! It can penalize for serving either too short or too long articles to the traffic.

  • Ignorance can kick your article out of the readers’ picture.


Build up links and backlinks: Every blogger or article writer creates backlinks. These links jump the readers directly to the landing page or home page. But many article’s sites are sensitive to links or backlinks. Direct promotion or sale-oriented link can dump your article to the list of their rejected ones.

  • Read out the guidelines thoroughly.

  • Submit the link in resource box or the place which is reserved for it.

  • Provide complete and impactful author bio.

  • A brief overview can ignite curiosity in the readers’ mind to read more from your pen.


Actionable and useful advice pays off: Lengthy pitch full of hollow promises and sales-driven often misses the mark. Common sense in writing can catch the eyeballs only if it has ‘wow’ factor in it. So,

  • Put the facts that have been delivered or can be delivered.

  • Executable information is always attended. Example of short makeup videos is its fine example. It’s actionable and easy to elaborate.

  • Don’t miss research regarding target traffic, demography and other factors of analytics. These refine the overview of your article.


Web publishing: Writing for web is called ‘technical writing’. And the websites or blogs, where all the write-ups in various forms are published, set stage for the blogs, info-graphics, videos and forums to allure the traffic. Your blog or article gets extensive exposure in a wink. So,

  • Search the websites that welcome articles.

  • Paid article sites mark competitive edge as it has huge fan-following. So, going for it will be worthy nut to crack.

  • Web article submission requires guidelines. So, keep the keywords density upto 2 to 3% only.

  • If you want to repeat the long tailed keywords for semantic search, you can change the phrase. Example, SEO services is the main keyword that you have used twice in 500 words blog. Now, you can use services of SEO in place of it.

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