How to Interlink Webpages for High Quality SEO
What is Internal Linking?
Inter connectivity of various pages in a website is ‘Internal Linking’. It’s a crucial practice for indexing the website to any search engines. Their bots take a few minutes crawling through that site.
To fulfill this purpose, attach all important pages to the homepage. This practice enables bots trace the webpages (indexed and non-indexed pages) in no time. Thereby, the UX is far better than that of expectations. The frequent and uninterrupted incoming organic traffic pops the site in the SERPs very soon.
What are its objectives?
Google introduced this concept for:
Leveraging users: This feature serves clickable phrases on various pages of the website. It allows effortless and smooth navigation.
Crystal clear web structure: It helps users to determine the site’s structure. Nothing disallows them comprehend what’s the hierarchy of the content.
Aiding SEO geeks: Such links empower the website with good domain authority and page rank. It’s technically the best tantrum from SEO’s point of view.
What are its benefits?
Clickable internal links are the pathways for indexing and crawling bots to crawl through. Be it Google, Bing or similar one, their spiders meet a breakthrough to index webpages.
The website’s ranking goes up and up as the users navigate from links to links. But they are the urls of the same website.
Users switch to different pages through these links. Access to desirable content encourages them browse more. Hence, they spend quality time and even, perform actions (like placing order on ecommerce website). The more they spend time, the lesser website’s bounce rate will be.
This practice enhances visibility of the webpages which are connected. Therefore, the search engine marketing gets maximum benefit. This exposure draws a few to millions of views. And if many of them attend call-to-action, the conversion rate will be higher.
What are the best practices to interlink webpages?
Give priority to relevancy: What the online traffic wants? Of course, the desirable content (including pictures, information, data, video, animations etc.). What if you land on the page carrying ‘SEM packages’ rather than ‘SEM by experts’? You would consider it a misleading experience. Thus, you will never return to that url.
So, it’s mandatory to create hyperlink of the most relevant content.
Navigate users from home page to links: Many-a-times, a user moves out after reading one page. But these links navigate them to various internal pages. On finding them relevant, the traffic digs for more content on the same site’s different pages. SEO experts pick some keywords The tool like Keyword Planner () avails them some cues so that they can create internal links. These links chain various pages with the homepage. At last, the user gets the content without tussling with so many dropdowns & clicks.
Choose text links over others: Engines give priority to the text based urls as their availability is a walkover. They enable users to move back and forth on to various webpages of a website.
Let’s say, this <a href-“new-page.html”>text link</a> is an effective SEM strategy.
Keep the anchor text descriptive: A clickable phrase is an excellent choice for labeling it as an anchor text. These are the beneficiaries to the search engines. With them, they detect the relevancy of the content, page, title etc. and the UX.
Sitemap submission: The sitemap carries all the contents of the website. It’s a gateway to access pan content in a directory in one go. But it should not be considered as a substitute of interlinking. They should be submitted to searching giants.
