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5 Tips to Create Cost-Effective Video for Digital Marketing


Marketing is as wide as an ocean. The deeper you dive, the more you can reap. Digital marketing is at the apex if you talk about the best way to sell. Video submission under it is an effective and mind blowing strategy. An online visitor devotes 24:19 minutes daily out of his schedule to click-n-watch the video on Youtube. Likewise, slideshare.net has 3.20 pageviews per day and 2:57 minutes per visitor define how impactful this network is. All in all, today’s wave favours netizens. Videos popularity tempts online businesses to bank on this online marketing strategy of video submission.


If you want amazing video at nil cost, MS word can let you do it. But you can play on stills only. For motion pictures, you need to capture the video. Utilizing on rented equipment for creating it will be a wise and cost-effective idea. Let’s go through the process of ‘how to make it’.


Define your audience

  • Go through the analytical report of your viewers.

  • Check out the existing audience.

  • Determine your target audience.

  • Differentiate the purpose. It can be either selling or awareness.


Limit your goals

  • Instead of focusing on many, choose one topic, like Video Marketing instead of SEO.

  • Brainstorm about which audience you want to reach either existing or target.

  • Prepare engaging concept.

  • Fix the session of appealing them. It can be in the beginning, middle or at the end.

  • Plan its finishing in the style to print long lasting impression.


Search out topic resonating to your theme: Are you caught up in the trap of content-selection? Go through the rundown of strategies:

  • Check out the related themes on Youtube, Vimeo, sliudeshare.net and other video submission sites.

  • Strike out idea from the blogs and other PDF presentations

  • Jot down the script for the videos

  • Emphasize on including all main points to illustrate your product or service


Record Voice Over (VO) on your iPhone or handy cam:

  • You can choose voice recording software or app. Final Cut Pro (FCP) is at hand online. You can capitalize on it.

  • Use iPhone for recording.

  • Handy cam, like of Sony, or headphones can act like your voice recorder.


Publish your video on your blog:

  • Submit your videos on various video submission sites for wider reach.

  • Keep keen eyes on your video’s analytics.

  • Go through the feedback.

  • Spend time in reviewing views.

  • Summarize what your audience expects.

  • Don’t forget to thanks your audience.

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